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# Midland Optical

We Do More

## Sitemaps

- [XML Sitemap](https://midlandoptical.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Pages

- [Home](https://midlandoptical.com/) - Midland Optical is a leader in the wholesale optical lens laboratory industry. Lenses include Essilor, Transitions, Xperio, Varilux, Shamir, Kodak, and Crizal.
- [Chi BillPay](https://midlandoptical.com/chibillpay/)
- [STL BillPay](https://midlandoptical.com/stlbillpay/)
- [Classes](https://midlandoptical.com/classes/) - Classes Register Online class schedule Classes will be held on Tuesdays and Wednesday, with 101 on Tuesday and 102 on Wednesday. Dispensing classes do NOT have to be taken consecutively. For questions regarding classes, please contact Andee Paquet. Class details: 9AM - 3PM $90 per class Class Limit: 10 attendees Dispensing 101 Dispensing 101 is
- [Vision Source](https://midlandoptical.com/vision-source/) - Vision Source Price List Click on the links below to select the our latest available 2024 Vision Source price list. Uncut and Finished Price List Crizal Kids UV Crizal Prevencia Kids
- [Midland Optical](https://midlandoptical.com/midland-optical/) - Midland Optical Price List Click on the links below to select the our latest available 2026 price list. Finished Price List Below are a list of our stock price lists and other supplemental pieces: EDS Lens & Frame Safety Package Policies & Procedures Crizal Kids UV Crizal Prevencia for Kids Note: you will need a
- [](https://midlandoptical.com/webinar-registration/) - Which Spooky Spectacle Are You? Sign up below to play our thrilling Halloween quiz - spooky, fun, and full of surprises! Enter to Unlock Your Spooky Style! Take the Spooky Quiz! Back Next 👓 Show this screen at the booth for a magical treat! Take Again and Spook Your Friends! Presented by Midland Optical •
- [Executive Team](https://midlandoptical.com/executive-team/) - Meet our Team Practice and patient focused St. Louis, Missouri Executive Team MATT IOVALDI PresidentExt. 617 Owner and President of Midland Optical since 1989, Matt Iovaldi has been highly involved in the optical industry, serving on the OLA board of directors in 2001-2005, and awarded the 2004 Friend of Optometry Award by the St. Louis
- [Laboratory Team](https://midlandoptical.com/laboratory-team/) - Meet our Team Practice and Patient Focused St. Louis, Missouri Laboratory Team Midland Optical's state-of-the-art lens fabrication laboratory operates a fully-staffed Surfacing, Finishing, and Anti Reflective (AR) Coating department. Midland is equipped with digital generators, robotic edgers and other state of the art equipment that enables us to deliver most of the latest designs in
- [Human Resources](https://midlandoptical.com/human-resources/) - Meet our Team Practice and patient focused St. Louis, Missouri human resources Join a Winning Team! Midland Optical is always looking for friendly people to work in our lab. If you are interested in joining our team, please download the application (pdf), complete it and fax back to our HR department at (314) 446-0852. Meet
- [Credit](https://midlandoptical.com/credit/) - Meet our Team Practice and patient focused St. Louis, Missouri Credit The credit department is tasked with researching and issuing credits to accounts in accordance to Midland Optical's policies. The credit department also handles lens and frame returns of discontinued, overstock and defective products. If you have any questions in regards to your credit, our
- [Accounting](https://midlandoptical.com/accounting/) - Meet our Team Practice and patient focused St. Louis, Missouri Accounting Our Accounting Department is committed to supporting our customers in a timely and efficient manner. If you need invoice copies or have any questions on your monthly statement, our team is happy to resolve and answer these questions. Convenient Payment Options Midland Optical offers
- [Customer Service](https://midlandoptical.com/customer-service/) - Meet our Team Practice and patient focused St. Louis, Missouri customer service department Midland Optical's Customer Service Department is here to help you run your practice smoothly and efficiently. Most of our Customer Service Consultants are ABO Certified and can help you with: Professional Optical Lens Recommendations Specialty Jobs Custom Fits Custom Prescriptions Insurance Program
- [Sales & Marketing](https://midlandoptical.com/sales-marketing/) - Meet our Team Practice and patient focused St. Louis, Missouri sales and marketing team KIM CLYNES V.P. Sales & MarketingExt. 621 JOHN JORGENSON Sales Consultant KRISTI KOSTEN Sales Consultant JOSH BARONTI Sales Consultant DANICA FRIEDERICH Marketing CoordinatorExt. 602 TARA BROWN Sales Consultant MICHELE McCully Sales Consultant CHRIS SLACK Sales Consultant MATT BANTLE Sales Consultant EMILY
- [MONTHLY NEWSLETTER](https://midlandoptical.com/monthly-newsletter/) - APRIL Newsletter
- [Other Treatments](https://midlandoptical.com/other-treatments/) - Sharpview+ is a budget-friendly anti-reflective coating that is also high quality. Sharpview resists smudges and enhances lens clean-ability. Endura is a house anti-reflective coating with hydrophobic layer to make lenses easy to clean. Also available in Endura EZ, which has a super-hydrophic topcoat. Optifog is a "Fog-Free" coating that is combined with either TD2 or
- [Webinar](https://midlandoptical.com/webinar/) - WEBINAR ARCHIVES
- [Careers](https://midlandoptical.com/careers/) - Join a winning team! Thank you for your interest in employment at Midland Optical! We are a leading optical laboratory with a mission to provide excellence in all we do. We are seeking friendly and motivated employees looking for long term employment in our lab. Midland Optical offers great benefits and a friendly working environment.
- [Mail Room](https://midlandoptical.com/mail-room/) - Meet our Team Practice and Patient Focused St. Louis, Missouri Mailroom Midland Optical's Mailroom is staffed by 5 full time employees. Over 90% of our shipping is done same day or next day via Midland's own courier service or UPS. Jobs are processed for shipment Monday through Friday until 5:00 p.m. Central Time Zone. Meet
- [Delivery](https://midlandoptical.com/delivery/) - Meet our Team Practice and patient focused St. Louis, Missouri Delivery With a staff of 20 employees in the delivery/courier department, Midland Optical makes deliveries to over 350 customers in the Missouri and Illinois markets. Midland Optical also has drivers that travel in a 150-mile radius of our laboratory delivering products through the evening. This
- [Policies and procedures](https://midlandoptical.com/policies-and-procedures/) - Effective April 1, 2024, we have updated our standard warranty & redo policies to better serve you. The updated policies can be accessed by scanning the QR code below. Any jobs shipped prior to April 1 will adhere to the old policies. Policies & Procedures
- [Newsletter](https://midlandoptical.com/newsletter/) - St. Louis, Missouri 1833 Knox Ave, St. Louis, MO 63139 Chicago, Illinois 2600 Beverly Dr # 101, Aurora, IL 60502 Our Newsletter Don't miss another issue! Stay up-to-date with the latest information and industry best practices! Subscribe to our Newsletter * indicates required Email Address *First Name *Last Name *
- [Ray-Ban Meta](https://midlandoptical.com/ray-ban-meta/) - Midland Optical is excited to announce we are now able to accept RX orders for Ray-Ban Meta! Orders must be placed as a frame and lens package, where the frame and lens are both supplied. Any Frame to Come or lenses only orders will not be accepted. It is important to note, Midland Optical will
- [Class Registration](https://midlandoptical.com/class-registration/)
- [Crizal](https://midlandoptical.com/crizal/) - Best Overall Anti-Reflective. The best anti-reflective coating overall1 covering your needs by shielding the eyes and the lenses against reflections, scratching, smudging and UV light for long-lasting transparency and protection. Learn more about NEW Crizal® Sapphire™ HR lenses. Best-In-Class-Protection. Between sunlight, indoor lighting, and most digital screens, blue-violet light surrounds you every day. Help stay protected with lenses that
- [Varilux](https://midlandoptical.com/varilux/) - Varilux® XR series™ is the first eye-responsive progressive lens powered by behavioral artificial intelligence. Varilux XR lenses can predict how you look at the world, so you experience instant sharpness in motion and seamless switches from near to far. Varilux® X Series™ is the most innovative Varilux lens design available. Varilux X Series lenses* are
- [PERC](https://midlandoptical.com/perc-iva/) - PERC Price List Click on the link below to select the our latest available 2023 PERC pricelist. PERC Pricelist
- [IDOC](https://midlandoptical.com/idoc/) - IDOC Price List Click on the links below to select the our latest available 2023 IDOC price list. IDOC Finished & Uncut Price List
- [Data Entry](https://midlandoptical.com/data-entry/) - Meet our Team Practice and patient focused St. Louis, Missouri data entry Our Data Entry department is staffed with over 13 employees whose responsibilities include: Stage incoming work Trace all frames for full service jobs Enter the work orders in our Digital Vision (DVI) software system Edit incoming remote orders from our DVI Remote Ordering
- [Managed Care](https://midlandoptical.com/managed-care/) - Midland Optical accepts multiple insurance providers. We are currently an authorized VSP, Eyemed, VCP, and VBA laboratory and also accept state and government issued plans like Medicare and Medicaid. Here at Midland, we understand the rise in Managed Care plays a role in your practice, and that adhering to guidelines and managing plans and billing
- [Remote Ordering](https://midlandoptical.com/remote-ordering/) - Electronic Ordering Systems The term "free-form" refers to an advanced manufacturing process that reduces higher-order aberrations such as spherical aberration that occur in eyeglass lenses created with traditional eyeglass lens manufacturing tools and processes. Free form technology uses computer-aided design and surfacing to create high-level, customized eyeglass lenses with your unique prescription allowing for a
- [Stockroom](https://midlandoptical.com/stockroom/) - Meet our Team Practice and patient focused St. Louis, Missouri Stockroom Midland Optical stocks a wide selection of lenses and frames. For a complete list of available stock lenses, please contact us at 800.325.3176. Our frame department is stocked with frames to meet your needs, from kid's frames to safety frames to fashion frames such
- [About](https://midlandoptical.com/about/) - Midland Optical About Us Founded in 1955 who we are Midland Optical has led the eye care industry by providing the highest caliber of products and services to Eye Care Professionals throughout the country since 1955. Our sales, customer service and support team have years of experience in the eye care industry, and are positioned
- [About Our Lab](https://midlandoptical.com/about-our-lab/) - Midland Optical About Our Lab Founded in 1955 Full Service lab Midland Optical strives to exceed your expectations in every way. When we say "We Do More . . .", we mean it and back it up with services that go beyond providing quality optical lens products. Midland Optical is a full service laboratory operating
- [Digital Technology](https://midlandoptical.com/digital-technology/) - Traditional Lens Surfacing Traditional lens manufacturing has the design surfaced only on the front of a semi-finished lens blank. The progressive design, base curve, and add power were molded on the front surface of the lens using these molds. The RX (distance power) is then ground (surfaced) into the back of the lens using a
- [KBCO](https://midlandoptical.com/kbco/)
- [Kodak Lens](https://midlandoptical.com/kodak-lens/) - Cutting-edge technology ensures that KODAK Clean'N'CleAR Lenses perform to the highest standards, delivering an anti-reflective property for lenses that provides your patients with a reliable solution for clearer vision, at a competitive price point. Kodak Clean'N'CleAR UV Lens capitalizes on all of the benefits of Clean'N'CleAR and provides additional UV Protection. With KODAK CleAR+ Lens,
- [Xperio UV](https://midlandoptical.com/xperio-uv/) - Xperience the Xperio Difference Xperio UV polarized prescription sun lenses protect against UV damage, glare, scratches, smudges, dust and water for the best visions under the sun. Xperio UV lenses offer the maximum level of protection against the invisible and often irreversible dangers of UV light on both sides of the lens. Xperio UV lenses
- [Eyezen](https://midlandoptical.com/eyezen/) - Eyezen® is a registered trademark of Essilor International. find out more about eyezen®
- [Transitions](https://midlandoptical.com/transitions/) - Transitions® is a registered trademark of Transitions Optical, Inc. find out more about transitions®
- [Xperio Polarized](https://midlandoptical.com/xperio-polarized/) - Xperio® is a registered trademark of Essilor International. Xperio Polarized Lenses Xperio is the innovative brand of polarized lenses that brings together the very best industry-leading designs and materials from Essilor, KBco and Specialty Lens Corporation. With Xperio polarized lenses, you can offer your patients superior visual performance and optimal comfort in the widest range
- [Shamir](https://midlandoptical.com/shamir/) - Harnessing today's cutting-edge technologies, Big Data, and Artificial Intelligence, Shamir introduces it's most advanced progressive lens. Shamir Autograph Intelligence™ is a continuous lens design that optimally matches the wearer's visual needs and Visual Age™. Shamir's Autograph lenses are designed keeping two important factors in mind- comfort and clarity. Autograph lenses use technology that allows the
- [Kodak](https://midlandoptical.com/kodak/) - The popular Kodak Unique lens is available in several designs with the same thing in mind- smooth gradation of power across the lens to ease patient adaptability and reduced distortion. All of the Kodak Unique lens designs offer a broad field of viewing. Wearers of the Kodak Precise lens have compared its natural feeling and
- [Technology](https://midlandoptical.com/about-copy/) - Midland Optical About Us Founded in 1955 who we are Midland Optical has led the eye care industry by providing the highest caliber of products and services to Eye Care Professionals throughout the country since 1955. Our sales, customer service and support team have years of experience in the eye care industry, and are positioned
- [Contact](https://midlandoptical.com/contact/) - St. Louis, Missouri 1833 Knox Ave, St. Louis, MO 63139 Chicago, Illinois 2600 Beverly Dr # 101, Aurora, IL 60502 Midland Optical would love to hear from you! Use the form below to send us a message and it will be routed to the appropriate team member. Subscribe to our newsletter * indicates required Email
- [Information Technology](https://midlandoptical.com/information-technology/) - Meet our Team Practice and patient focused St. Louis, Missouri information technology Computer technology is now a crucial part of the optical lens business. Imagine trying to get through the day at the office without it. Yet many eye care professionals find it difficult to get the qualified technical support they need. It can be
- [Chicago Team](https://midlandoptical.com/chicago-team/) - Meet our Team Practice and patient focused Chicago, Illinois Meet the Team RAFAEL RODRIGUEZ General ManagerExt. 151 CHARLENE HEHN Tray UpExt. 113 ROSE DIAZ Customer ServiceExt. 103 KRISTI KOSTEN Sales ConsultantChicago, IL MICHELE SANTERELLI Data Entry Ext. 109 JENNIFER SIKORSKI Customer Service Ext. 102 WILL CRUMP Lab Operations ManagerExt. 115 JONNA TOBOLSKI Data Entry ManagerExt.
- [Tour Our Lab](https://midlandoptical.com/tour-our-lab/) - tour Our Lab Take a moment to review this extensive online tour of our lab facility; you'll see our commitment to excellence is embedded into every part of our organization! virtual tour
- [Computer Lenses](https://midlandoptical.com/computer-lenses/) - Computer Lenses Computer lenses differ from regular lenses to optimize your vision when viewing or working with computer screens. Computer lenses are often referred to as Intermediate lenses. That is because when talking about the workspace, computer screens are usually positioned within 20-26 inches from the user's eye. This is considered the intermediate zone of
- [Programs](https://midlandoptical.com/programs/) - Programs We think you deserve credit for multiple pair orders. So we are giving you 50% off any additional pairs! Just mention the special code "PAIR50" when you order two or more pairs of lenses for the same patient and same RX, and get half off the list price of the lesser price pair! The
- [New Account Application](https://midlandoptical.com/new-account-application/) - Thank you for choosing Midland Optical for your optical needs! We strive to bring you the highest quality and service in the industry. To complete your application, download the following Account Application Form. You can either fill it out electronically or print it off and fill it out. Once complete, you can email it to