Midland Optical

About Us

Founded in 1955

who we are

Midland Optical has led the eye care industry by providing the highest caliber of products and services to Eye Care Professionals throughout the country since 1955. Our sales, customer service and support team have years of experience in the eye care industry, and are positioned to offer you the best solution for your practice to meet your patient's vision needs. See the Midland advantage!

The Midland Optical Advantage

  • State of the art line robotic edging equipment
  • Quick turn time
      • 2.2 days in house
  • Quality Lens Treatments
  • Continuing Education and Training Classes
      • ABO Review
      • Dispensing 101 and 102
      • In-house "Optician Training"
  • Rewards Programs
  • Dedicated Customer Service 6 days a week
  • Overnight courier service
  • In-house Marketing Team
  • In-house I.T. department
  • Lab Production
      • Run 3 shifts Monday-Friday
      • Run 1-2 shifts on Saturdays

Call our friendly staff at 800.325.3176 or 314.533.2020 or contact us online and see first hand how, at Midland Optical, we do more.

Midland Optical - Technician reviewing lens quality
Midland Optical lenses being prepped for glasses
Midland Optical holds a

Competitive Advantage

As patients become more sophisticated, the need arises to provide premium vision solutions to meet specific visual needs. Our products and services give you just that: a total solution with everything your patients want - premium lenses that are scratch-protected and glare free.

Products and Services

  • In-House Varilux, Essilor, Kodak and Shamir digital lens processing
  • In-house Crizal AR and Xperio UV processing
  • VSP and EyeMed contract laboratory
  • Specialty frame mount and edging
  • Authorized Varilux distributor plus a full array of lenses
      • Kodak
      • Shamir
      • Definity
      • Transitions
      • Polarized | Xperio
      • Vision Ease
      • Blu-Tech
  • Quick Turn Around and Delivery
  • Package Programs
  • Chemistrie Clips
  • Cutting Edge Laboratory Technology
  • Information Technology Support for Your Practice
  • Continuing Education and Training Classes
  • Electronic Ordering
  • Exceptional ABO certified Customer Service, Sales and Marketing Support


1833 Knox Ave
St. Louis, MO 63139
Toll Free (800) 325-3176
St Louis (314) 533-2020

2600 Beverly Dr., #101
Aurora, IL 60502
Toll Free (800) 244-7090
Aurora (630) 820-6800

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